How to Create a Custom Mascot in Simple Steps?
If you are looking to have an edge over your competition, then costumes and mascots could be an effective weapon in your marketing armory. This not only helps you strengthen your corporate identity, but build a string long-lasting connect with your customer. The image of your mascot remains etched in the memory of people forever, so be careful and specific about the design of your mascot. Your mascot should be your corporate representative among people interacting and passing messages in real life.
Since mascot carries the personality, it should express corporate values and commitments. The mascot is the best messenger you can have in the crowded market space. So, how to design mascot costumes to have a unique personality and character. Here are some of the points to keep in mind while planning to design mascot:
A Story
You need a story to tell so your mascot will need a character, persona, values and most importantly the corporate identity. This real 3D personality will carry your brand value and communicate that with people.
Look & Design
Once you have the story and related personality highlights you can start work with your design team to bring that personality to life. A good designer will create a primary sketch to work upon and refine it based on inputs in several sessions. Be specific about facial and body features, shape, costume and color of your mascot.
Give Life to Mascot
Your mascot designer will not use your specifications to select fabric, clothing, color and assemble all body parts one by one to bring it to life. Be careful about the durability and maintenance factors.
Let it Grow
Once your mascot is in public, it will get the desired response. Now, it is your job as a market to add more value to it by giving it contextual changes from time to time. You can change clothing depending on the requirement of event and occasion. If it is Environment Day, let your mascot costumes reflect that message.
Your mascot is ready to carry your message, now it is your job to use it effectively in your marketing strategy. Make the story popular in the social media space by the regular posting of images from events.
If you are looking to have an edge over your competition, then costumes and mascots could be an effective weapon in your marketing armory. This not only helps you strengthen your corporate identity, but build a string long-lasting connect with your customer. The image of your mascot remains etched in the memory of people forever, so be careful and specific about the design of your mascot. Your mascot should be your corporate representative among people interacting and passing messages in real life.
Since mascot carries the personality, it should express corporate values and commitments. The mascot is the best messenger you can have in the crowded market space. So, how to design mascot costumes to have a unique personality and character. Here are some of the points to keep in mind while planning to design mascot:
A Story
You need a story to tell so your mascot will need a character, persona, values and most importantly the corporate identity. This real 3D personality will carry your brand value and communicate that with people.
Look & Design
Once you have the story and related personality highlights you can start work with your design team to bring that personality to life. A good designer will create a primary sketch to work upon and refine it based on inputs in several sessions. Be specific about facial and body features, shape, costume and color of your mascot.
Give Life to Mascot
Your mascot designer will not use your specifications to select fabric, clothing, color and assemble all body parts one by one to bring it to life. Be careful about the durability and maintenance factors.
Let it Grow
Once your mascot is in public, it will get the desired response. Now, it is your job as a market to add more value to it by giving it contextual changes from time to time. You can change clothing depending on the requirement of event and occasion. If it is Environment Day, let your mascot costumes reflect that message.
Your mascot is ready to carry your message, now it is your job to use it effectively in your marketing strategy. Make the story popular in the social media space by the regular posting of images from events.